Hey I am Kostas…

I help people become (my version of) performance digital marketers, so they can enjoy the “game”.

People that know my work say am a creator.

I don’t feel like that (most of the time).

When I do, I love creating systems out of (digital) assets I design & built, using what I call omnifarious* marketing…

… My “version” of Performance Marketing.

I take the complex out of seemingly different knowledge and purpose information and create online systems that work together (most of the time 😁 ) in harmony and simplicity, towards achieving a common goal.

This may be a leftover since my days as a systems engineer for big Cs and international organizations.

You can also read about my Before business experience and background on Linkedin…

I spend most of my “time” working towards -my own version of- the great dream life.

I acknowledge that every one of us has a different perception of what that may be.

For starters, we each get to decide what it means to be great.

Moment to moment and day by day, we can deliberately choose to do only the things we’ll be proud to have done and to create the future we want to see.

We start by deciding who we are— what philosophy and values will guide us and our companies— and by investing the time to reflect on the unique contribution we can make.

Visionary entrepreneurs (& successful companies) consistently act in alignment with their values because they know who they are and who they want to become.

It’s possible, as individuals, to redefine greatness by changing how we measure success— by replacing our winner-takes-more worldview with one that requires us to ask if we’re doing work we’re proud of.

We need to avoid taking shortcuts. Say things we don’t mean. Make promises we’re unlikely to keep.

We need to take on projects that resonate with our values and do things we would want to put our names to.

We Need to Move Intentionally and Build Things

That opportunity is open to every one of us.

I have been -just- smart enough to earn a full-time online since 2010.

Still, am no one special.

I’ve done a few things right (and a lot wrong).

I’ve seen a whole lot of the good, the bad, and the ugly.

The evolution of a decade (& a half) online.

The benefit for you is that if you like love learning and acting on and about digital marketing, I believe you’ll find this site valuable.

Welcome to the journey!

Kostas “Making The Complex, Simple” Papadakis

* Adj – of all varieties or forms or kinds