affiliate marketing – the cash flow symptom

If you came here reading Kevin’s story it’s important to note that there are many “Kevins” in the world.

All facing the same issues.

Maybe you’ve experienced or are experiencing now some of the same issues.

I shared that story to illustrate some of the nuances with CPA Affiliate Marketing.

And to illustrate a few educational topics that are considered important in the industry.

One of those very key points was the “symptom” of having cash flow issues…

And what this can do to your ability to be successful with CPA Affiliate Marketing.

Notice that I call this a symptom and not a problem (more on that later)…

But …

why is cash flow considered a key point?

Because…

Cash flow can and will directly affect your ability to not only scale but also maintain your marketing campaigns.

Kevin experienced this first hand during his journey…

There are media buyers out there that are literally concerned with how their revenue flows in-&-out of a specific Traffic Source to a specific Network and back to that specific Traffic Source again (through a specific payment processor).

So much that it affects and influences their decision making on running campaigns or not.

Delayed Payments

The issue mainly exists because affiliate networks need to protect their …ears.

So they have various mechanisms in place to avoid affiliate marketing fraud.

The easiest way for them to do that is to put the affiliates on a minimum threshold revenue reached before they pay them.

And to also have delayed payments on top e.g. Net 30, Net 15 and so on.

As an added protection.

So a Net 7 Payment term means that you’ll get paid 7 days after the invoice is created and minimum threshold payment has been reached.

Similarly, Net 30 means that you get paid 30 days after. And so on…

Now to be fair this is not only happening within the CPA Affiliate marketing but with affiliate marketing platforms in general.

JVZoo has instant and delayed commissions where every new affiliate marketer gets placed to delayed commissions by default.

Clickbank requires you to have sales via 5 different payment methods before they can pay you. 

Nowadays pretty much every affiliate network has delayed payments of some sort.

So what can you do about it?

How can you avoid it so it doesn’t directly affect your ability to scale and maintain your marketing campaigns?



P.S (You can always thank me with some coffee)…

Kostas “The Omnifarious Marketer” Papadakis

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